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Scientists at the University College London (UCL) have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level. The findings challenge previous scientific assumptions that consciousness and attention go hand-in-hand.
The study flashed negative (e.g., “agony,” “murder”), positive (“cheerful,” “flower”), and neutral words (“box,” “ear”) at subjects for a fraction of a second, too quickly for them to actually recall the word. When the subjects were asked to guess what emotion the word they “saw” represented, they were far more accurate at guessing the negative words.
Subliminal messaging is the act of exposing stimuli below the threshold of awareness. By doing this you can influence thoughts, feelings and actions. Subliminal perception occurs when information is stored in the mind without the receiver being consciously aware of it. The information reaches your mind because you are not consciously aware of it but your subconscious mind is.