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This prompted “angry and frustrated” campaigner David Marshall to set up the Meaningful Chocolate Company, in which his Fairtrade charity “Real Easter Egg” puts the religious message on to the packaging.
He said: “It’s deeply disappointing and shameful that some of the biggest companies in the country are censoring the centuries’ old tradition.
“It shows they’re insensitive and uncomfortable with the Christian faith.”
His company found 79% of 2,000 adults quizzed would prefer the word to remain on the branding.
And Rt Revd Nicholas Holtam, the Bishop of Salisbury, said: “There seems to be a real resistance by the public to remove the word Easter from these gifts
Unlike the word 'Christmas' which has been replaced by the ubiquitous reference to “the holidays” when referring to the birth of Christ in North America in order not to offend non-Christians, not prominently displaying the word 'Easter' on the packaging of Easter eggs this year was done because the egg is exactly what is says on the tin, a spokesperson for Cadbury claimed last night.
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” said the unnamed spokesperson, who denied that political or religious correctness is behind the move.
“There has been no deliberate decision to drop the word Easter from our products and the name is still widely used at Nestle,” he said.
originally posted by: dukeofjive696969
I never understood hiding chocolate eggs on the suposed week end that jesus died and was ressurected, i got some mini cadbury eggs for my kids, and it says easter on the bag.
originally posted by: IkNOwSTuff
That this is even a topic of discussion shows how pathetically weak and pc our culture has become.
originally posted by: berenike
I love Easter Eggs - well, I used to.
The ones I've seen for sale over the last couple of years are hideously packaged and unimaginative.
Getting an Easter Egg in a big, silly mug used to be a joy. The mugs these days just seem to advertise the product and they're smaller.
I've even wondered if it's something to do with regulations that stipulate food manufacturers shouldn't advertise to children. That, apparently, is why we don't get little plastic toys with cereal any more.
Load of killjoys. I don't care what they call the product, try making it attractive again.
btw in Haman10's thread about the Iranian New Year Festival, Nowruz, which is celebrated on the first day of Spring he mentions that painted eggs are part of the traditions.