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Airbus is promoting comfort benefits from a broader seat width in a campaign which appears to be a pre-emptive strike on the impending launch of Boeing’s 777X.
Competing against the A350-1000, the 777X will be a stretch of the strong-selling 777-300ER, which a number of customers opt to fit with 10-abreast seats in the economy cabin.
But the 10-abreast configuration requires 17in (43cm) seats, and Airbus has unveiled research which, it claims, supports its view that a wider seat offers better-quality rest.