It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
This new generation of adults — portrayed most recently in HBO's Girls — has proved quite difficult to define, but not for lack of trying Who are the Millennials? Aside from being born in the 1980s and 1990s, they comprise a generation that continues to elude a neat definition. With the popularity of HBO's Girls, whose main character thinks she's the voice of this new generation ("Or at least a voice. Of a generation."), Millennials have come under renewed focus in the media, among the literati, and in the boardrooms of marketers trying to pinpoint what this demographic wants. Here, nine ways that Millennials have been described:
1. They're natural entrepreneurs... Call it "Generation Sell" — Millennials are less inclined to join a commune or a movement, and would rather start a small business, says William Deresiewicz at The New York Times. Brought up in the "heroic age of dot-com entrepreneurship" that defined the 1990s, and distrustful of "large organizations, including government," the Millennial views small business as "the idealized social form of our time."
2. ...But they aren't acting on whatever entrepreneurial instincts they have As a 1984 baby, Mark Zuckerberg sits comfortably in the Millennial generation. But the social network magnate is, in this view, the exception rather than the rule. Older American entrepreneurs are now 30 percent more common than younger ones, says David Yanofsky at Quartz. And this divide is only going to grow wider. According to the Kauffman Foundation report, in 2012, the Millennial generations' business initiatives declined to a six-year low. For every 100,000 young adults, only 230 startups were created. Whereas in the 55 to 64 and the 35 to 44 age groups, 340 business per 100,000 people were created.
5. They're socialists Looks like the "right-wing cries of 'socialist takeover!' may be based in more than paranoia," says Nona Willis Aronowitz at Good. Polls show that 49 percent of Millennials "view socialism in a favorable light," compared with 43 percent who view it unfavorably. Millennials are also the generation of Occupy Wall Street, the anti-corporate movement, and "it's not hard to figure out why our generation isn't so gung-ho about capitalism — it has disappointed and, in some cases, straight-up failed us."
3. They're spendthrifts... Studies show that Millennials, who have been swamped by ad campaigns since they were in the crib, are more likely than their elders to spend big, "especially on new technologies," says Julie Halpert at The Fiscal Times. These studies say Millennials are addicted to instant gratification, and view new gadgets as needs, not wants. Millennials are also "the fastest-growing demographic of those who purchase luxury goods," says Rachel Krause at The Frisky, engaging in the kind of "lavish, indiscriminate consumerism" that will lead to the "death rattle" of their bank accounts.
6. They're narcissistic Millennials "may not be the caring, socially conscious environmentalists some have portrayed them to be," says Joanna Chau at The Chronicle of Higher Education. One study says that Millennials are more narcissistic than their elders, and increasingly value "money, image, and fame more than inherent principles like self-acceptance, affiliation, and community." While college students in 1971 ranked "being very well off financially" as their number-eight concern, for Millennials it's consistently at "the top of the list."
A young woman who had been on MTV's "Teen Mom" show, which I also was unaware of, was desperate to extend her 15 minutes of fame. She'd tried singing, and writing a book, and bikini modeling (why not? What's the difference between being a writer and a bikini model?) Didn't work. So she made a sex tape which then "leaked out" on the Internet. She claims she made it for her own personal use, the fact that her partner is a professional porn star notwithstanding.
There was a survey, gosh, it must have been more than a decade ago now, in which teens were asked what their goal in life was. The majority said they wanted to be "famous." Not a famous singer, or a famous lawyer, or a famous artist or even a famous accountant. They didn't say they wanted to be so good at something that it made them famous. They just wanted fame.
And that's why we have today's news about some 21-year-old woman "leaking" a sex tape online so that people will keep talking about her. She didn't even sell the recording, so there would at least have been a monetary reward. All that mattered was to keep people talking about her.
Originally posted by Phoenix267
reply to post by bigfatfurrytexan
How I view that is that many do like the success of Facebook or they love to purchase over priced products from Apple. But this generation is not favorable with capitalism. Because banks and corporations have a left a bad taste in their mouths. The man who could successfully start a small business is nothing compared to people starting websites like YouTube or Facebook. Even Mark Zuckerberg is featured on capitalist themed websites and magazines like Bloomberg and Forbes.
Originally posted by yourmaker
Why should I fully engage myself into a system I can't fully respect?
Every generation has some. This is nothing new or special. Big whoop de doo.
1. They're natural entrepreneurs...
A mostly captured and over-regulated marketplace makes that a lot more difficult than you would think. Some places you can't even open a freakin' lemonaide stand without a permit. And how do you start-up if you can't get any money for a business permit?
2. ...But they aren't acting on whatever entrepreneurial instincts
Something the previous generation themselves created. The whole nanny-state nonsense starts in grade school. Students aren't allowed to fend for themselves with idiocy like zero-tolerance and other over-protective policies. What the heck did people expect to happen?
5. They're socialists
That only lasts as long as they have money, or access to somebody else's money. After that, some things are still worth saving up for, but such purchases don't happen often.
3. They're spendthrifts...
Can't entirely blame 'em. Watch the news long enough or see other people for what they are. If there's nothing else worth believing in, at least believe in yourself. B.S. filter going off too much and issues of not really trusting others adds to this. Then you have things like people with too much money that in all honestly don't deserve it, so people figure they may as well get theirs while they're at it.
6. They're narcissistic