posted on Feb, 7 2013 @ 12:57 PM
This post, or story, excluded the most important piece of information: profit.
The title should read, "the electric car cannot be made profitable in a meaningful way."
Companies invest millions, or even billions, in finding ways to GET THAT MONEY BACK. They do not invest money in altruistic ventures, despite what
their mission statement or corporate notes say. No company spends money to turn loose a free, or almost free, product that creates a loss for them. No
government - being a corporation too, does that either. This mindset alters the creative process. Think of it this way, a musician who releases a self
made album has a different set of songs, even style, the one who is employed by Sony Music and contractual obligated to produce a record that sells
enough to make back the money invested. Those at Sony influence the effort, the alter the creation. Electric car makers are employed to make cars that
will make profits, any results that contradict that mandate will be tossed away - forever.
So, research into these areas is inherently flawed, what said "father of the prius" is saying is, "the economic model is not sustainable in order
to; A. Produce an electric car AND, B. Make a profit.
What this does not mean is an electric car is not possible, what it does mean is a corporation whose main goal is shareholder value cannot do it.
Right now the electric car is a luxury, a high priced toy whose creation costs, both economic and environmental, are not much different then any other
car. While folks love the idea of plug in cars, they have no %^&*$ing clue how the newly demanded electrons are going to be made - more Fukashima/San
Onofre plants seem the best idea so far. So the notion of "overnight" change is also part of the problem, folks working to fix a 100 year problem in
3 weeks because the sound bites sound great. Every singe president since Kennedy has given the "we need to wean ourselves off foreign oil" speech -
word for word, and yet in 50 years we.....
One should note about "alternatives" that oil is used for far more then gasoline, and gasoline is somewhat of a byproduct at this point of oil. Oil,
for better or for worse, is important and were it to be banned tomorrow as many would like, the world would grind to a halt and I suspect a kind of
global civil war will ensue - might be something to shoot for upon second thought.