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Facebook’s introduction of facial recognition software, which it uses to encourage members to “tag” their friends in photographs, ensuring they are shared more widely, has long been controversial.
It was turned on by default last year, meaning members had to opt out if they did not want to be part of the system.
Deputy Commissioner Gary Davis, who led the initial audit and review, warned the office would use enforcement powers if needed, however. Facebook could be fined up to £80,000 if it does not comply with the latest orders of Irish regulators within four weeks.
Europe-versus-Facebook, an Austrian campaign group that has been fighting for clearer privacy policies on Facebook and already took its complaints to the DPC last year, welcomed the ruling.
This was "a very surprising decision of the Irish authority" and it "sounds like a big victory for users," the group said on its website.