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According to the NCMNS website, the International Society for Pharmaceutical Engineering (ISPE) partnered with Kelly Services, a local staffing agency, to hold the first ever Biotechnology Day at the museum, which was tag-lined with the somewhat menacing phrase "Biotechnology in Your Daily Life!" The stated goal of the event was to "demystify biotechnology" and enlighten the public as to how it affects their everyday lives.
North Carolina's "Triangle" area, which encompasses the Raleigh, Durham, and Chapel Hill areas in the central part of the state, is dominated by some of the world's largest biotechnology and drug companies. GlaxoSmithKline, Merck, PPD, BASF, Pfizer, Biogen Idec, Bayer CropScience, and Monsanto all call the Triangle home. And these companies hold significant influence over statewide politics, institutions of higher learning, and health care systems.
With this in mind, it is no surprise that these companies were able to exploit a local museum to brainwash children into supporting the agendas of the drug and GMO industries. And the worst part is that these corporate vultures used arts and crafts, colorful displays, fun experiments, and various other hands-on experiences that children love to do.