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Facebook, the largest repository of pictures anywhere and at any time in history, has acquired an Israeli company, called face.com, that makes facial recognition technology. Neither company disclosed the sale price nor the other terms of the deal.
Facebook has used the Israeli company for two years to identify and “tag” who is who on the social network. Face.com’s last product was an application that allows users to click a picture of their Facebook “friends” and tag it automatically before posting it on Facebook; for now, it works only on the iPhone.