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Two archaeological sites in Sweden and Russia show that Bronze Age tribes communicated in a similar manner to modern-day social networks. As such, the likes of Facebook and similar sites were potentially predated by over 5,000 years.
Scientists are analysing thousands of images carved into rock faces in Sweden and Russia, and believe ancient men would return to the same locations to inscribe new discoveries on hunting and survival - thus creating a Facebook-style database of knowledge and communication.
It is claimed expanding the records for thousands of years provided man with "comfort" and a deep human "connection".
Cambridge archaeologist Mark Sapwell is using analytical software to compare the imagery over large areas - adding and taking off layers to create a sense of how people built on existing images.
Sapwell said, "There's clearly something quite special about these spaces. I think people went there because they knew people had been there before them. Like today, people have always wanted to feel connected to each other - this was an expression of identity for these very early societies, before written language."
He added, "People would create art as an open invitation, it's accumulative. Like a Facebook status invites comment, the rock art appears very social and invites addition."
The two sites that Sapwell is investigating, Zalavruga in Russia and Ndmforsen in northern Sweden, contain around 2,500 images. Yet further discoveries suggest the transfer of ancient social networks went "mobile" just like their modern-day counterparts, as inscriptions have also been found on knives and pots.
But if Zuckerberg is looking for pointers over how the Bronze Age mobile transfer was monetised, he will be disappointed to hear that no advertisement carvings have been unearthed so far.
“This dates to about 4,000 years ago. What's interesting about this guy is that his atlatl (throwing stick) is backwards and his wrist has a crazy decoration. The more you look, the more you see,” she said.
Across the broad stone canvas were dozens of surreal and distorted figures of humans, deer, rabbits and felines, as well as others aptly classified as “enigmatics,” simply because they remain inscrutable.
A large reddish figure of a bounding mountain lion gave the place its name decades ago.
Accessible only by boat, Panther Cave, in Seminole Canyon, is one of several hundred sites in the Lower Pecos region with ancient Indian paintings and rock carvings now recognized worldwide as archaeological treasures.