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Oprah Winfrey found herself embroiled in a Twitter furor and offered an apology Monday after she took to the microblogging site a day earlier urging her fans -- especially Nielsen households -- to watch her struggling cable channel OWN instead of the Grammy Awards. Ratings are currency in 'the biz'.
"Every 1 who can please turn to OWN especially if u have a Nielsen box," the former talk show host tweeted to more than nine million followers Sunday, just before her new interview show "Oprah's Next Chapter" started, Entertainment Weekly reported.
While some tweeted their thanks to Winfrey for the reminder, the overwhelming response was negative, with readers criticizing Oprah for "begging for viewers" and being "desperate."
television rating is simply the number of households or persons tuned into a particular television program at a given point in time. This number is calculated by gathering a sample of households that represent the total television-viewing population, and monitoring their viewing behaviors and habits. Advertisers and those in the television industry rely on ratings information compiled by Nielsen Media Research, a provider of general media statistics, including those of television information services.
The Nielsen Media system gathers a random sample of 5,000 households (about 11,000 people) that reflect demographic and racial distribution nationwide. To be representative of the general public, these homes correspond to census population distribution. Using census data, Nielsen Media Research randomly selects over 6,000 small geographic areas or blocks in urban areas and their equivalent in rural areas, and sends out surveyors to count and list housing units. The housing units are then randomly selected for the sample from that area.
The more a show is watched, the more and higher-paid advertising is programmed into that time segment. In addition, whole populations can be targeted for specific advertisements, just by the demographic information provided by Nielsen. Nielsen says industry leaders and advertisers use this television audience research information to buy and sell television time as well as to increase the effectiveness of television advertising and programming.
Originally posted by RealSpoke
Why would anyone care about this?
Anyway, what did she cheat? She advertised her show on twitter.
With all that money on the line, I'm wondering how much cheating goes on with Nielsen and the entertainment business.