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#5. The Color of a Pill Can Trick You into Thinking It's Working
Did you notice how the red pill would let Neo "wake up" to the real world, but the blue pill would let him stay "asleep" in the dream world? Now go to your pharmacy. What color are all of the sleeping pills?
Blue, blue and blue -- if not the package, then the pill itself. That's not coincidence; researchers have found that the color of a pill makes a difference in how it works. In one study, every patient was given the exact same sedative, but some patients received it in a blue pill and others in an orange pill. The blue pill takers reported falling asleep 30 minutes faster, and sleeping 30 minutes longer, than the orange pill takers.
#4. "Priming" Can Play Us Like Puppets
The idea behind the flowers is that, as we've touched on elsewhere, hitting you with a product that is highly perishable yet fresh will "prime" you into thinking of freshness, and that you will carry that "freshness" mindset with you all the way back to the discount meat case.
#3. Our Views on a Subject Depend on How It's Phrased
In this study, social psychologists sent out surveys to several hundred registered voters before an election. Half the recipients were asked if it was "important to vote." The other half were asked if it was "important to be a voter." With this one difference, the people who read the word "voter" were nearly 14 percent more likely to actually vote on Election Day. The researchers suspected that using the word "voter" caused people to identify themselves with the word. Since these people considered themselves to be voters, they were more likely to get out and vote.
#2. You Emotionally Bond With People You Sing With
Ever been to a sporting event in America? A football game, baseball game, an anything in a stadium? What did you do first, once you found your seats and got your drinks and settled in for the game? You stood back up and sang the national anthem with everyone else. Guess what? Scientists have discovered that when we perform synchronized activities such as singing songs, reciting chants or even as simple an act as walking together, we end up feeling more connected to the people we're performing these activities with.
#1. Cars Have Facial Expressions, and We Buy Accordingly
It's easy to see it -- every car has two headlights (eyes), a grill (mouth) and maybe something that looks like a nose. So, knowing we assign emotions to objects, you'd think that most of us would pick the happiest-looking cars we could find. Like we'd all be clamoring for vintage Volkswagen Beetles.
You'd be wrong. When we drive, we're not out there to make friends, unless you're a hippie, and then shouldn't you be on a bike or a donkey or something? Nope, what we want to convey is toughness, speed, aggression. So we want our cars to have the face of a monster. Or at least a mean dude. Researchers found that lower, wider cars with a wide air intake and angled or slit-like headlights give a picture of power. Not sleepiness, as you'd expect, but power. And that's what drivers are looking for when picking out new vehicles. At least, when picking out certain kinds of vehicles.