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3M was so sure their Security Glass was unbreakable, they placed 3 million dollars of cash between panes of transit glass treated with a shatter-resistant coating. Only $500 of real currency stacked on top of fake money.
People could only use their feet to break it. A security guard was nearby to make sure no one broke the rules and that people couldn’t get to keep the money if they broke it.
This is probably one of the most known creative ads and therefore cannot be missed on CreativeCriminals.com
. With respect to the 3M security film promotion. 3M had no connection to, had not authorized, and had nothing to do with the promotion. In fact, it wasn't even 3M film and there is a strong suspicion that it wasn't even glass that the film was mounted to. The promotion was the "brainchild" of an advertising firm called Rethink in Vancouver BC and was an attempt by them to win some award. A local window film company, not an authorized 3M dealer, claimed that it was 3M film when in fact it was not. It was all BS.