posted on Dec, 18 2011 @ 12:57 PM
The last Tom Petty concert I went to, they were promoting their new Mudcrutch album on the side (Mudcrutch was the name of the band before they
changed it to Tom Petty and the Heartbreakers). So basically Tom Petty was promoting two completely separate albums at the same time.
You know what they did to promote the unknown album ? They offered a free download of the entire album to all concert ticket buyers. Yes, that's
right... they gave away the entire full album for free as an internet download.
And yet at the concert, thousands of people were standing in line to buy up the Mudcrutch album, along with t-shirts, hats, etc etc.
If it weren't for this type of promotion, most people wouldn't have had a clue that a band called Mudcrutch even existed... I myself never even knew
that Mudcrutch existed before the Heartbreakers... and I've been a longtime fan going as far back as when I still had milk behind my ears. Concert
goers got to listen to the music weeks prior to the actual concert (where the band only played a couple of songs from the album), and then were able
to buy the cd's at the concert if they liked it enough.
Tom Petty made his money and then some.
Moral of the story ?
Some artists are business savvy and some are not. You learn to work with and take advantage of new technologies and the new way the world operates,
or you fall by the wayside with the dinosaurs.
Let's face it, the old fashioned way of promoting your music isn't cutting it anymore, but even more importantly is the fact that with all this new
technology musicians are actually able to reach out much farther in trying to dredge up a fan base than they've ever been able to ever before... and
it costs mere pennies for them to be able to do so. The trick: Get your fanbase spread out via the wordwide web, THEN show up on tour... not only
guaranteeing yourself a full house, but increased album sales as well.
For every 1000 people downloading stuff to save money, there are 2000 more going out and buying it because they want the actual physical property with
cd slipcovers, lyrics, discography, band bios, pretty pictures, and all.