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Listen to this advertisement and you’ll reasonably assume that what’s for sale is something forlorn, lonely, cute and cuddly … a stray puppy, perhaps.
“They’ve been mistreated and misunderstood for generations,” the ad begins. “Abusive owners have done severe damage and given these beautiful creatures a bad reputation.”
That’s how it’s supposed to sound. The owner of PRK Arms in Fresno, Calif., brainstormed this brilliant way to sell guns — and, so far, it’s worked.