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Cadbury was facing more trouble last night after Naomi Campbell accused it of racism. The supermodel reportedly called for black consumers to boycott the company’s products after she was compared to a chocolate bar in a new advertising campaign. Ms Campbell was said to be furious that the company used her name to promote a new product called Bliss. The advert says: ‘Move over Naomi – there’s a new diva in town.’ She was quoted as saying: ‘I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this.’
Originally posted by beezzer
Forget the colour of her skin.
We should be worried about the thickness!
‘Move over Naomi – there’s a new diva in town.’
The supermodel reportedly called for black consumers to boycott the company’s products after she was compared to a chocolate bar in a new advertising campaign
Originally posted by Benevolent Heretic
I have mixed feelings on this. My thoughts:
I doubt SERIOUSLY that Cadbury meant anything racist with their ad. They are clearly comparing the two as divas, not that the two are chocolate.
However, if black people are teased as kids by being called 'chocolate', then I can see how it would be hurtful.
Did Cadbury get Naomi's permission to use her name?
Does Naomi have her name trademarked? Could the ad be talking about Naomi Judd? No. It's clearly talking about Naomi Campbell because she has a HUGE rep of being a diva...
I think Naomi is living up to her reputation on this one... becoming outraged at something that most of us wouldn't even notice. Being a diva. But the bottom line is that Cadbury should have gotten her permission to use her name. So, I'm going to say that they are in the wrong here. But not because it's racist.