I see the same kinda thing out at the bars all the time, except w/out the screens. When beer companies have their promo nights they send a bunch of
hot chicks out to the bars in scimpy clothes to promote their products. Because the guys are so drunk and horney, they'll do whatever the girls ask
them to. It's like, "Will you stick you genitals into this bucket of hot lava for a [insert beer name here] bottle opener?'" And the guys line up
My point to this story is the only way I see this working is if they use very attractive people to do the advertising. They have a wierd way of
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