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Activist Chatter Analysis
For Use By Managers in: Association Research, Corporate Communications, Corporate Social Responsibility, Government Affairs/Relations, Issues & Crisis Management, Public Affairs, Public Relations, Sustainability, Strategic Planning
The freewheeling and anonymous nature of worldwide social media encourages activists in blogs, social networks, forums, etc. to say things about your company, and to organize actions against it, in ways never before possible.
Much of what passes for “information” on the social web is actually opinion. And the audience often mistakes that opinion for “truth.” Today, instead of “truth” taking months to find its way through one thousand people, that same “truth” can streak through one thousand people in minutes, maybe even seconds. Your irregular competitors know that and take advantage of this new, open, and very public communications environment.
Discover, leverage, and manage what your irregular competitors say about your company in the unrestricted forum of social media. Use our Activist Chatter Analysis Service to:
* Determine the level of public sentiment toward specific activist issues.
* Explore which issues may become corporate reputation threats.
* Learn activist strengths / weaknesses in using social media against your company.
* Forecast possible future activist protests against your company.
* Locate an issue’s “Patient Zero.”
Now if a company like that eneded up being a target... that wud be kinda funny.. kx
Irregular Competition Defined
What is “irregular competition?”
The irregular competitor is more generally known as the privately or publicly-funded, non-profit activist organization, or NGO (non-governmental organization), pursuing an agenda of advocacy for a political, social, economic, or cultural objective when doing so competes with a company for the meaning of its brand or company image and reputation.
Irregular competition often acts against a targeted company’s interests and competes with that company for its reputation. The irregular competitor does this because:
1) by attempting to influence, or even control, public sentiment about a company or brand image, the irregular competitor can employ the notoriety of a company’s reputation to achieve publicity and legitimacy for the objectives that the irregular competitor pursues, and/or;
2) through their actions directed at changing the “meaning” of your company, the irregular competitor can “destabilize” the targeted company, forcing it to pursue the objectives desired by that irregular competitor.