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Companies and media outlets are starting to outsource comment monitoring responsibilities to companies that specifically watch out for inappropriate comments.
Time was when all that websites wanted was traffic. Eyeballs and attention. One way to do that, one way to get some buzz going and make readers feel involved was having a comments section. News stories, sports teams, even big consumer brands invited people to chime in and speak up. That helped build vibrant online communities that are sometimes liabilities. The muck that flies around in your typical online comment stream can devalue a brand, and can scare off advertisers and, eventually readers. With so many companies soliciting your comments, the work of policing those comments then has become big business.
Pluck moderators review thousands of so-called "user abuse events" every day -- applying a heavier or a lighter hand depending on the customer. The NFL, for example, might be fine with comments that wouldn't fly on NPR.
With 3.2 million comments in June, the Huffington Post didn't hire a company to moderate. It bought one. This summer, the politics and news site acquired Adaptive Semantics, and its proprietary software called "JuLiA."
Originally posted by allprowolfy
no news really it has been happening here on ats for years now?
second line.
Originally posted by allprowolfy
reply to post by rogerstigers
Awe, and the plot thickens! i am going to go out on a limb here and say possibly ATS -other forum moderator control web sites have been testing grounds for years?
That may be why i have seen some clowns on this sight get away with any thing and everything and some well written people banned the first or second time they post?
Thus the reason i have kept absurd comments by posters to myself in quit sometime!!!
P.S somehow i knew this though!
The HuffPost requires commenters to register -- and it encourages them to use their real names. That makes things more civil. It also creates a data trail of individual passions and preferences. Huffington says that data might be useful down the road.
Huffington: Making sure that they get more of the content that particularly interests them, and then selling advertising around that content.