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At least one parent called the billboard highly offensive.
Rebecca Blake spotted the billboard one Sunday as she headed to church with four teenagers in the back of her car. Stunned by the seemingly harmless billboard, Blake e-mailed NBCDFW. "We saw a big billboard with a cucumber on it and a face and it said 'Stop vegetable abuse,'" she said. "My daughter Sara said, 'What's that? Stop vegetable abuse?'"
Billboard Sparks Controversy Beneath the frowning cartoon cucumber were two web addresses, www.condomstogousa.com and www.sarassecret.com, both shops that sell lingerie and adult novelties. For Blake, the PG image of a cucumber took on a rated-R meaning.
"For them to have to be exposed to something like that in a very public place is just uncalled for and offensive," said Blake.