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Ignoratio elenchi (also known as irrelevant conclusion[1] or irrelevant thesis) is the informal fallacy of presenting an argument that may in itself be valid, but does not address the issue in question. "Ignoratio elenchi" can be roughly translated by ignorance of refutation, that is, ignorance of what a refutation could logically be; "elenchi" (genitive singular of the Latin elenchus) is from the Greek ἔλεγχος, meaning an argument of disproof or refutation.
popular sentiment (argumentum ad populum--appeal to the majority; appeal to loyalty.)
You may remember newspaper headlines and TV news stories last spring that the Arctic Ice Cap would likely disappear in 2008 for the first time in recorded history. The entire global warming community was abuzz with excitement and waited with bated breath for the certain event to occur. They were salivating in the blogosphere at the prospect of having another bombshell to drop on the world when the ice would disappear in the Arctic. However, like an increasing number of their doom and gloom prophecies, they were wrong. It never happened.