In political elections the popularity of a candidate will have a substantial impact on how the media will sell the specific candidate. In turn, it is
the media that makes a candidate popular, as is the case with Sarah Palin as the running mate for the 2008 presidential election with John McCain.
Sarah Palin's role as a running mate for John McCain, had a positive impact on his presidential election. Because of the policies and actions of the
administration of George W. Bush, there was a wavering feeling across the United States of America that the mistakes made, had to be fixed. The media
took it upon itself to act upon the feelings and frustrations of the people of the United States of America and so, in this election we witnessed the
unprecedented announcement that not only are we on the verge of selecting an African American as president of the United States of America, but there
are two female candidates running along side presidential elections for the first time in history. We were sold hope and change. These points are
significant, because the political ideology sold by the media is a left and right issue, Democrat versus Republican.
The Republican party had grown stagnate with the administration in office. There are to many mistakes, if they were mistakes that is, made by the
administration and this had a negative effect on the entire Republican party and its reputation, even among Republicans themselves. War, economic
uncertainty, a seemingly failed foreign policy were the main issues. The entire country needed radical change, and what better way than with the
hopes of putting a female perspective into the mix, with Sarah Palin or Hillary Clinton. The general perception of women is that they are more
caring, more understanding of people's feelings than men. Women are regarded as not being fighters, but in actuality, lovers. This is why Sarah
Palin's running for the vice presidency is important. The perception of her incorruptible ways is what sells this woman, and that is what the
Republican party needed if they were to stand a chance at running against an African American, and a woman for president, Hillary Clinton.
Throughout this debate I will consistently show that the reasons why Sarah Palin has been a positive impact to John McCains presidential election are
clear. The first being that she is a female, and the perception that females are more compassionate than men. The second being that, embedding a
woman into the presidential election on the republican side, is a strategic step in countering the Democrat party and the candidates running for
president. The third is that it was necessary for the media to continually have Sarah Palin in the spotlight no matter what, in order to increase her
popularity and even her acceptance. Sarah Palin climbed up the polls from being just a Governor of Alaska, to being the sassy, sexy, intelligent,
well spoken female who not only made some changes as Governor in her state, but now she was running for vice presidency. Plus, she was just as human
as you and me, and can make mistakes like you and me. People could relate to her, mother's all over would sympathize with her. Without Sarah Palin,
John McCain's presidency was doomed for failure as he may have been perceived as just another war mongering Republican. Sarah Palin, may have been
just a tool on this large game of pawns, and knights, kings and queens, but sure enough, an effective one.






