posted on Jul, 21 2009 @ 09:50 AM
In a way, it's the media's task to perpetuate the 'tradition' of Santa Claus: after all, he was brought to life by an advertisement company. No
advertisement sidekick has ever pumped the sales like Santa has..
I do wonder though whether children would be so engaged if it was only the media that mentioned him. American culture cuddles the whole idea in family
life and school - a lot of people even sing songs. Maybe you're saying that even those traditions are simply caused by the media? Although I would
have to agree that noone came up with Santa Claus by themselves - it's still the same advertisement sidekick - there are parts of other traditions
that have since been linked to this one (for example, the christmas tree with the lights might date back to Celtic times). Therefore, I believe it's
only the 'face' of the tradition that has been indoctrinated by the media, while the rituals within have been part of our culture for centuries.
In addition, the economy itself might function as media in this story - when shops stuff their windows with 'Christmas-gifts', reindeers, Santa
Clauses - you can't get out of the house without being influenced. Even when you turn off the TV, the radio, internet.. you won't be able to escape
'the concept of Claus'.
At any rate, the tradition could never have bloomed like this without the media and economy. Whether we've been brainwashed or are simply enjoying
it, is hard to say - objectively speaking, we're probably both. Even though we have the option not to participate, the decision to abstain is made
increasingly hard through social processes - since Santa is so jolly and whatnot, you'd be a monster not to enjoy it. Those processes are what scare
me the most. Even though I still have friends that hate the whole ordeal ("social-manipulative scam to pump economy" yadayada, you know), it seems
that most of us take Santa's side - and although it's a social process taking us there, it's the media that fueled the ride.