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Zvi Schreiber's new software links users across the globe, but in order to meet the Palestinian engineers who helped create it he must drive to a petrol station in the middle of the desert.
Schreiber, an Israeli Jew, is not allowed to travel to his company's research and development centre in the occupied West Bank, and his 30 Palestinian engineers must apply for special permits to meet him in Jerusalem.
"I'm perhaps the only CEO in the world who can't visit the company's main office, even though it's like 15 kilometres (10 miles) from my house," he says.