J.B. Watson

Here�s some disturbing stuff I stumbled upon while searching for information about mind control.
These are dreadfully twisted individuals .
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J.B. Watson who was the founder of behaviorism. He had an illegitimate child, Little Albert, which I was surprised to learn this was his child, with the nurse who worked for him. Watson finally got defrocked and he went to work for Madison Avenue. He is the father of mind control in advertising. The most interesting thing about Watson ... here's this little baby, Albert, crawling along the floor, and they want to condition Albert and they had a white bunny rabbit and they let the bunny rabbit out of the cage. As soon as the bunny rabbit would emerge Little Albert would say "whoo woo" and go running for the bunny rabbit, he would get to a certain proximity of the bunny rabbit and Daddy would drop this big steel bar, clanging behind Little Albert, make him jump and cry naturally. Watson did this repeatedly until Little Albert was afraid of anything white, anything that moved that way, anything furry, all of his life.


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John B. Watson, in his advertising years, invented the slogan "good to the last drop" for Maxwell House coffee.
The Story of Psychology. New York: Doubleday, p. 260, refers to Watson's advertising work for Maxwell House, specifically,""...and one for Maxwell House that helped make the "coffee break" an American custom in office factories, and homes.
He believed in a stimulus-response method in predicting and controlling behavior. His methods, however, differed from those of Pavlov's in that he "did not use the terms 'stimulus' and 'response' in as narrow a sense as the Russian physiologists.

[Edited on 6-5-2004 by spot73]