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Bill Heid of Survival Seeds, a company that sells "banks" of high-yielding vegetable seeds sealed for long-term storage and awaiting a family's need to grow its own food, says business is skyrocketing.
"It's been dramatic, nothing short of dramatic," Heid told WND. "The survivalist mentality used to be considered a fringe element, but now that economic times are such as they are, many more average, regular folks are adopting the same set of preparations."
Heid told WND what's most notable is that his boom in sales isn't coming from just the usual survivalists stocking up for a Y2K-like event.
"Ninety percent of our increase in business is new business," Heid said, "people who have never thought about surviving in case of emergency before."
The Christian Science Monitor reports that Lehman's, an Ohio retailer of home self-sufficiency equipment, has recorded huge sales increases from across the preparedness spectrum, from curious buyers to the stereotypical die-hards, according to Glenda Ervin, the company's vice president of marketing.