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Obama campaign manager David Plouffe has agreed to a seven-figure deal to write a book about last year's presidential election.
"The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory" will be published by Viking next fall.
According to a statement issued Wednesday by Viking, the book will offer a unique, high-level account, including "the deliberations about whether to run against long odds, the epic primary battle with Hillary Clinton, the drama of the general election campaign against John McCain and the strategic roads taken — and not taken ... The book will also detail the business lessons to be learned from the formation and the functioning of an unprecedented $1 billion start-up — use of technology, crisis management, grass roots, and personnel management."