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Weasel words are deliberately misleading or ambiguous elements of language used to avoid making a straightforward statement while simultaneously generating the illusion that a direct, clear form communication is being utilized. This type of language is used to deceive, distract, or manipulate an audience.
Tactics that are used include vague generalizations; the use of the passive voice; non-sequitur statements; extrapolating through the use of grammatical devices such as qualifiers and the subjunctive; using euphemisms (e.g., replacing "firing staff" with "streamlining the workforce").