LifeLock ID Protection - Sued for Fraud

We've all seen the commercials.... Guy so confident in his company identity protection services that he has his "actual" social security number plastered on a bus or on a billboard while he claims that his company can protect consumers from identity theft and fraud...

Well surprise, surprise.... guess what, He himself is a victim of fraud and probably because he was foolish enough to give out his actual social security number.

ID-protection ads come back to bite pitchman
SAN JOSE, Calif. (AP) -- Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

This might be bad for business eh Mr. Davis?


[edit on 5-22-2008 by worldwatcher]

Oh crap, and I use Lifelock too!!! I better keep an eye on this. Anyone know of any of these services that does work? What can you do? These identity thieves are the real terrorists, why aren't we spending a few billion to hunt them down?

I don't know of any particular company or service to recommend. I check my "free" credit reports once or twice a year, but that's about it. I do religiously though check my bank accounts for funny activity and I shred all my mail, junk or not. Not sure what else I can do and honestly I don't worry too much about it, since it's another one of those things that is beyond my control.