We've all seen the commercials.... Guy so confident in his company identity protection services that he has his "actual" social security number
plastered on a bus or on a billboard while he claims that his company can protect consumers from identity theft and fraud...
Well surprise, surprise.... guess what, He himself is a victim of fraud and probably because he was foolish enough to give out his actual social
security number.
ID-protection ads come back to bite pitchman
SAN JOSE, Calif. (AP) -- Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock,
even offer his Social Security number next to his smiling mug.
Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it
wouldn't, because the service had failed even him.
Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social
Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had
on file.
Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his
identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security
number.
This might be bad for business
eh Mr. Davis?
[edit on 5-22-2008 by worldwatcher]
