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Trolling down the street in Manhattan, I suddenly hear a woman's voice.
"Who's there? Who's there?" she whispers. I look around but can't figure out where it's coming from. It seems to emanate from inside my skull.
Was I going nuts? Nope. I had simply encountered a new advertising medium: hypersonic sound. It broadcasts audio in a focused beam, so that only a person standing directly in its path hears the message. In this case, the cable channel A&E was using the technology to promote a show about, naturally, the paranormal.
The good news is that scholars are holding conferences to hash out legal positions. But we'll need a broad public debate about it, too. Civil liberties thrive only when the public demands them — and understands they're at risk. That means we need to stop seeing this stuff as science fiction and start thinking about how we'll react to it. Otherwise, we could all lose our minds
The episode opens with Fry dreaming. His dream quickly turns into an underwear ad.
So the next day, he is talking with his friends who reveal that in the future they broadcast dreams through peoples dreams via gamma radiation. Inspired by these "dreams" they head off to the mall.