“Not only is the sun important but the word ‘light’ is important in any context. Light is important philosophically, light is also important subliminally. If it is lite beer then shouldn’t it be l-i-t-e? But look at the choice of the very spelling. If you’re drinking that, the implication is subliminally that you are drinking light, that’s why it becomes addictive, because your unconscious mind would love to drink light. That’s what we’re all about remember? Spiritual uplift. Well they’re going to hand it to you in this. That which takes you down, but it has on it, drink it, it’s full of light. And what’s the symbolism in the advertisements? When the models are drinking you’ll see images of light and halos and all sorts of things to spiritualize things. Mountains are connected with spiritual ascent, so is light, but look who’s using them and for what purpose.” -Michael Tsarion, “The Subversive Use of Sacred Symbolism in the Media” Lecture at Conspiracy Con 2003

Originally posted by scientist
wow, very cool! I did not see that when I was in Venice last. Guess I have another reason to go back now, thanks

The most fascinating stuff is all within the cathedrals there, unfortunately they don't allow any photography in there. They also don't allow hats.