posted on Dec, 6 2004 @ 08:33 PM
BEIJING -- China has banned a Nike television commercial showing NBA star LeBron James fighting a cartoon kung fu master, saying it insults national
The commercial, titled "Chamber of Fear," was broadcast on Chinese stations and the state television's national sports channel before being pulled
The ad shows James in a video game-style setting defeating the kung fu master, two women in traditional Chinese attire and a pair of dragons,
considered a sacred symbol in traditional Chinese culture.
The advertisement "violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the
motherland's culture," the State Administration for Radio, Film and Television said Monday on its website.
"It also goes against rules that require ads not to contain content that blasphemes national practices and cultures. ... The ad has received an
indignant response from Chinese viewers."