posted on Dec, 5 2004 @ 01:59 PM
sounds like this will be a good looking car on the track
Jack Daniel's to sponsor race car
By Associated Press
December 5, 2004
LOUISVILLE, Ky. -- The company that makes Jack Daniel's said the whiskey will be the primary sponsor of a car in the NASCAR Nextel Cup series
beginning in 2005.
The Tennessee whiskey shares its Bourbon Belt past with stock-car racing, said Mike Keyes, global general manager for the brand. "Fifty-five percent
of our volume is in markets where NASCAR races."
Louisville-based Brown-Forman Corp., which makes Jack Daniel's, said on Friday that racing team owner Richard Childress switched one of his cars from
No. 30 to No. 07. The black Chevrolet Monte Carlo will carry the Jack Daniel's name and the Old No. 7 logo on the hood and the brand name on the rear
quarter panels, deck and spoiler.
The growing popularity of NASCAR racing mirrors the growth of Jack Daniel's as a national brand, Keyes said. With NASCAR eyeing international
expansion, Keyes said the brand's overseas popularity will be a good fit, too.
NASCAR lifted its ban on hard liquor sponsors last month.