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American Football: Arizona Cardinals unveil "tougher" logo!

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posted on Jan, 28 2005 @ 12:41 AM
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The Arizona Cardinals have given their old bird a makeover.

The Cardinal head that has served as the team's logo since 1960 -- when the franchise moved from Chicago to St. Louis -- has been subtly transformed into a sleeker, meaner creature. The updated version was unveiled with great fanfare at Cardinals headquarters on Thursday.

"A tough bird," team owner Bill Bidwill said. "Hopefully it will be worn by tougher and faster and meaner players."

Defensive end Bertrand Berry will wear the new logo on his helmet in next month's Pro Bowl.

The old Cardinal logo was a roundhead bird derisively referred to as a "parakeet." The new version has decidedly more evil eyes and a menacing expression.

"The outline is in black," Michael Bidwill said. "We've made the beak much more predatory and much more aggressive. The face is much more streamlined. It's faster looking. The eye has been described as mean, we'll say tough. We've taken tail feathers and given them speed, as well."

The new beak is gold, while the old one was yellow.

"As they say, it's not the size of the bird in the fight, it's the size of the fight in the bird," coach Dennis Green said. "The cardinal is a small bird, but it can be a very aggressive bird. That's the idea."

www.sportsline.com...

OLD LOGO (TOP) AND NEW LOGO





[Edited on 1-28-2005 by ProudAmerican]




posted on Jan, 28 2005 @ 05:48 PM
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But will it make a difference on the field?



posted on Jan, 28 2005 @ 07:47 PM
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You know, I think there might be more than meets the eye here.

This could be a clever marketing ploy. They come out with a new logo causing their fans to go out and purchase all the jerseys, mugs, jackets, etc with the new logo on it creating alot of revenue. They might even land a big free agent or two out of this new logo overhaul.



posted on Jan, 28 2005 @ 07:59 PM
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Is it just me or does the logo kinda look the same?





posted on Jan, 29 2005 @ 11:23 AM
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Originally posted by ProudAmerican
You know, I think there might be more than meets the eye here.

This could be a clever marketing ploy. They come out with a new logo causing their fans to go out and purchase all the jerseys, mugs, jackets, etc with the new logo on it creating alot of revenue. They might even land a big free agent or two out of this new logo overhaul.


They have fans???



Ever watch a game on TV from there, and notice how many empty seats there are?



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