posted on Jul, 12 2003 @ 03:31 PM
The NFL will launch a 24-hour cable channel, called the NFL Network, on November 4, Election Day, the league officially announced Thursday.
At its launch, NFL Network will be cleared in more than 11 million homes as part of an agreement with DirecTV's basic service.
It also hopes to have carriage agreements with local cable operators prior to the launch date.
"The launch of a network that celebrates the NFL is a tremendously exciting project," said Steve Bornstein, NFL Network president and CEO.
"Our mission is to deliver programming that honours the NFL's rich tradition and captures the excitement that turns on millions of fans."
NFL Network will debut at 8pm EDT with its signature show NFL Total Access.
"We will use a lot of innovation to bring our audience the most technologically advanced content possible," said Bornstein.