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In a simpler way we may say: he who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind.
In the Pavlovian strategy, terrorizing force can finally be replaced by a new organization of the means of communication. Ready made opinions can be distributed day by day through press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern of thought in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls a verification of the temporary successful action of the Pavlovian machinations on the mind. Yet, the polls may only count what people pretend to think and believe, because it is dangerous for them to do otherwise.
The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice.