posted on Sep, 2 2003 @ 04:12 PM
Consolidate the media, engineer what the public sees, and in doing so shape public opinion to what you want it to be.
Vivendi Reaches 'Good Deal' in Bid Search
By JAMEY KEATEN
The Associated Press
Tuesday, September 2, 2003; 11:36 AM
PARIS - Board members from Vivendi Universal emerged Tuesday from a meeting to weigh bids for the company's entertainment assets saying they were
satisfied and had found a good deal.
"I think we are in front of a very good deal," said Vivendi board member Fernando Falco y Fernadez de Cordova.
He and other company officials gave no details on the deal. The company was to hold a news conference later Tuesday.
The board of the French media and utilities giant met in Paris to weigh bids from two final suitors for its U.S. entertainment businesses. One was
General Electric Co.'s NBC; the other a group led by investor Edgar J. Bronfman Jr.
Published reports Monday indicated that NBC had a lead in the long-running auction for the Vivendi Universal Entertainment properties, which include
the Universal film and TV studios, three cable TV networks and theme parks.