[Upcoming Movies] Unholy Trinity or Clever Marketing?

The new indie movie "Unholy" is coming next year..
But recently their main site got hacked pretty bad, and wierd aim conversations ensued- from a mysterious person hellbent on having people see the movie.
There's mention of the Unholy Trinity, and Nazi experiments during ww2, and the movie being shut down the government.
first link is trying to get 1000's views- to advance the story, second is to the hacked site.

www.geocities.com...
unholymovie.com...

very curious. just what is going on? enjoy the most immersive experience of your life