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FOUR years ago, SBS football host Lucy Zelic was lying on the bathroom floor crying because of the abuse she had copped on social media. It was during the 2014 FIFA World Cup where Zelic was hosting the SBS coverage of the Brazil tournament from a Sydney studio. She described some of the abuse she copped. “Get the f**k off my television screen you ugly bimbo,” one person commented. “You stupid f**king s**t, what do you know about Portugal?! It’s clear you only got that job because you slept with someone,” another said. As the sister of former Socceroo Ned Zelic she has also copped criticism that the role she landed at SBS was through nepotism. Fast forward to 2018 and few things have changed. This time Zelic is hosting the World Cup from Moscow, but the abuse she is receiving remains the same.
Most of the criticism levelled at Zelic this year has been around how she pronounces names. Zelic makes a point of pronouncing names the way they would be said in the player’s home country. It’s a trait that the late SBS football icon Les Murray was applauded for. But Zelic is on the receiving end of abuse because of it — clearly because she is a woman — a disappointing outcome in the age of #MeToo. Four years ago she said the abuse almost made her quit.
Bunch of young flogs criticising Lucy Zelic and how she pronounces names.When Les Murray did it, he was a cult hero.
She is paying respect to the world game. Shame on those putting her down, especially women. She has done a stellar job hosting. #Russia2018 #WorldCup 8:53 PM - Jun 20, 2018
What is the definition of cultural appropriation?
Cultural appropriation is a concept dealing with the adoption of the elements of a minority culture by members of the dominant culture. ... Cultural elements which may have deep meaning to the original culture may be reduced to "exotic" fashion or toys by those from the dominant culture.