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Lego A/S sells building blocks made in Mexico to the U.S. And despite the signals coming from the White House, the chief executive officer of the world’s most profitable toymaker says there’s no reason to prepare for a breakdown in trade relations because it’s unclear President Donald Trump will actually act on his threats.
“We don’t see signs that we need to do that at the moment,” Lego CEO Bali Padda told Bloomberg.
He’s not alone in treating Trump’s rhetoric with a degree of apprehension. The government of Lego’s home country, Denmark, has voiced a similar view. Danish Foreign Minister Anders Samuelsen said Trump’s outbursts on Twitter can’t be seen as a substitute for any legislative process that would need to take place for real changes to occur. Samuelsen has said that behind-the-scenes diplomacy indicates the world order won’t be as radically upended as some of Trump’s pronouncements might suggest.
Lego’s two biggest global rivals, Hasbro Inc. and Mattel Inc., are both American. To stay competitive in the U.S., the Danish company in 2015 unveiled plans to expand its Monterrey facility in Mexico -- its only production unit in the Americas -- by adding 3,000 jobs there.
originally posted by: odzeandennz
Lego now enemy #1 to the trumpaholics...
"Lego ceo is a libtard", "lego ceo is part of Obama's shadow government ", "lego always sucked", "lego is overrated ", "lego is a just a ploy used by the U.S. intelligence agencies to undermine trump's legacy"