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Amazon is going after those who post "false, misleading and inauthentic" reviews online.
The online retailer filed a lawsuit against 1,114 fake reviewers who sell fabricated comments to companies seeking to improve the appeal of their products, according to the BBC. The lawsuit was filed Friday in Seattle.
The defendants, termed "John Does," have offered their false review service for as little as $5 on the website Fiverr.com, according to Amazon. The sellers were avoiding getting caught by using different accounts from unique IP addresses.
However, Amazon was able to identify the fake reviewers by conducting an investigation and purchasing some of the fake reviews.