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Pepsi replaces sugar with mystery ingredient
So what exactly is this magic ingredient that will be appearing in a new version of Pepsi, and how is it made? Unfortunately, those questions are hard to answer. Senomyx... refers to them only as 'enhancers' or 'ingredients'... The products work by triggering receptors on the tongue and tricking your taste buds into sensing sweetness — or saltiness or coolness, in the case of the company's other programs...
So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted'GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine. We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA.
Welcome to Senomyx
Senomyx is discovering and developing innovative flavor ingredients for the food, beverage, and ingredient supply industries using our unique proprietary technologies. We believe that our novel flavors, flavor modifiers, and bitter blockers will enable our collaborators to improve the nutritional profile of their products and/or achieve a competitive advantage while maintaining or enhancing taste.
As an example, I would point to the evidence now available showing that one of the reasons why artificial sweeteners do not work as advertised is because the taste of sweet itself is tied into your metabolic functioning in a way that we still do not fully understand... As a result, artificially sweetened products, oftentimes boasting zero calories, actually result in greater weight gain than sweetened products when used “in the real world.”
It's easy to forget that the processed, pre-packaged foods and fast food restaurants of today are actually a radical change in terms of the history of food production. Much of what we eat today bears very little resemblance of real food. Many products are loaded with non-nutritive fillers — purposely designed to just “take up space” to make you think you’re getting more than you really are — along with any number of additives. Many additives have been shown to have harmful effects on mood, behavior, metabolic functioning and biochemistry.
Now, with the introduction of untested engineered flavor enhancers, you’re left wondering whether processed foods with “cleaner” labels really are safer and healthier or not... Remember, because Senomyx’ flavor enhancers are used in such low concentrations they are not required to undergo the FDA's usual safety approval process for food additives.
I guess ethics and caring about the welfare of your customers always comes in second to the pursuit of the almighty dollar.
Originally posted by binkbonk
It was poison even before all the secrecy.
Originally posted by Chadwickus
Well poisoning your customers isn't really smart business is it?
There's also a fine line when changing a known recipe, change it too much and the customers walk.
See: Victoria Bitter here in Australia.
Originally posted by clairvoyantrose
Aborted fetal cells are sold to American companies and used as "Natural Flavor Enhancers".
Originally posted by Chadwickus
reply to post by FortAnthem
I guess ethics and caring about the welfare of your customers always comes in second to the pursuit of the almighty dollar.
Well poisoning your customers isn't really smart business is it?
There's also a fine line when changing a known recipe, change it too much and the customers walk.
See: Victoria Bitter here in Australia.
Originally posted by clairvoyantrose
Aborted fetal cells are sold to American companies and used as "Natural Flavor Enhancers". China is a-okay with ingesting cloned baby matter. It's in anti-aging creams to stamina pills. Enjoy that sweet sweet baby you're drinking.
Senomyx Infoedit on 18/3/2013 by clairvoyantrose because: (no reason given)
To be clear, the aborted fetal tissue used to make Pepsi's flavor chemicals does not end up in the final product sold to customers, according to reports -- it is used, instead, to evaluate how actual human taste receptors respond to these chemical flavorings. But the fact that Pepsi uses them at all when viable, non-human alternatives are available illustrates the company's blatant disregard for ethical and moral concerns in the matter. Back in January, Oklahoma Senator Ralph Shortey proposed legislation to ban the production of aborted fetal cell-derived flavor chemicals in his home state. If passed, S.B. 1418 would also reportedly ban the sale of any products that contain flavor chemicals derived from human fetal tissue, which includes Pepsi products as well as products produced by Kraft and Nestle (www.naturalnews.com...). Learn more: www.naturalnews.com...
Originally posted by luciddream
reply to post by FortAnthem
Are you a Coke-a-Cola sponsored shill? Looks like to me.
Everyone knows Coke-a-Cola is an evil doer.
What else do you support? the anti-bottle moment? bottles have the rights be made too you know!
Originally posted by FortAnthem
So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted'GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine.
We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA.
Welcome to FEMA
Since our founding in 1909, we have served the interests of our member organizations through setting formula standards, advocating for policies that positively impact the food and flavor industry, and effectively representing our members’ interests at home and abroad. Today, our expansive membership contributes to the research, development, and marketing of products enjoyed by millions of people around the world.
FLAVOR AND EXTRACT MANUFACTURERS ASSOCIATION (FEMA)
Founded in 1909, with three goals. To cooperate, promote, and protect the business interests of its members; to foster and promote good will among its members; and to assist in the enactment and enforcement of laws which in their operation shall deal justly with the rights of flavoring extract manufacturers and consumers.
FEMA has been instrumental in protecting the flavor industry by developing methodology to evaluate and approve flavor ingredients, developing vanilla standards, Trade secret protection, and been active in government regulations that affect flavors and flavor ingredients. FEMA is recognized worldwide as a leader in developing methodology to provide safe flavor ingredients.
Nooyi did not reveal which sweetener or flavor enhancer Pepsi is exploring, or whether it is doing so alone or in partnership with another firm such as Senomyx, with whom Pepsi has been working on a taste modifier called S617 that enhances the sweetness of sugar and high fructose corn syrup (HFCS).
All of Senomyx's Savory Flavors have GRAS (Generally Recognized As Safe) regulatory_approval, which allows commercialization in the U.S. and other countries.
Firmenich has exclusive rights to commercialize S6973 worldwide in virtually all food product categories, as well as specific beverage applications and over-the-counter pharmaceutical products. Firmenich initiated commercialization of S6973 in the second quarter of 2011. Commercialization activities with S6973 are ongoing in the Americas, Southeast Asia, Africa, and Australia.
Most recently, Senomyx advanced S52617 (S617) , a new modifier for both high fructose corn syrup (HFCS) and sucrose, into the preliminary development phase. High fructose corn syrup is a widely used sweetener, especially in North America. It is used in products such as baked goods, yogurts, sauces and condiments, beverages and concentrates, granola and energy bars, and canned and frozen fruits. The utility of S617 with both HFCS and sucrose could allow manufacturers that use these sweeteners to focus their internal efforts on a single sweet taste modifier, thereby potentially increasing efficiency and cost-effectiveness.