posted on Sep, 30 2004 @ 08:04 AM
Big tobacco still targeting kids...
he 1998 legal settlement between the states and the tobacco companies prohibited the tobacco companies from taking “any action, directly or
indirectly, to target youth… in the advertising, promotion or marketing of tobacco products.” The settlement was supposed to restrict tobacco
marketing. However, since the settlement, the tobacco companies have increased their marketing expenditures by 66 percent to a record $11.45 billion a
year, or $31.4 million a day, according to the Federal Trade Commission. Much of this marketing is still targeted at kids.
One of the tobacco industry’s most outrageous new tactics is the introduction of candy-flavored cigarettes and other sweet-flavored tobacco products:
R.J. Reynolds – the same company that once marketed cigarettes to kids with a cartoon character, Joe Camel – has launched a series of flavored
cigarettes, including a pineapple and coconut-flavored cigarette called “Kauai Kolada” and a citrus-flavored cigarette called “Twista Lime.”
Brown & Williamson has introduced flavored versions of its Kool cigarettes with names like “Caribbean Chill,” “Midnight Berry,” “Mocha Taboo” and
The U.S. Smokeless Tobacco Company is marketing its products with flavors including berry blend, mint, wintergreen, apple blend, vanilla and cherry.
Brown & Williamson has also been promoting its Kool cigarettes with hip-hop music themes and images that have particular appeal to African-American
There are several ongoing efforts to stop the tobacco companies from continuing to target our children. Several state attorneys general have sued
tobacco companies for violating the state settlement’s prohibition on targeting kids. In addition, the federal government is pursuing a lawsuit
against the tobacco companies that, among other things, seeks to stop tobacco marketing to kids, and Congress is considering legislation to grant the
U.S. Food and Drug Administration authority over tobacco products, including the authority to ban flavored cigarettes and crack down on other forms of
tobacco marketing and sales to kids.