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In 2007, the state of Vermont passed a law forbidding the data mining of prescription drug records (i.e., which drugs are being prescribed and how frequently) for marketing purposes. But earlier today, the Supreme Court ruled that the Vermont law interferes with drug makers' right to free speech.
The law had been intended to protect the privacy of doctors and patients, but six of the Supremes said Big Pharma's right to hone its marketing pitches is more important.
Speech in aid of pharmaceutical marketing... is a form of expression protected by the Free Speech Clause of the First Amendment... As a consequence, Vermont's statute must be subjected to heightened judicial scrutiny. The law cannot satisfy that standard.
Originally posted by whyamIhere
All of our "Freedoms" are under assault.
Both party's have sold us out under the guise of security.
I think I would rather take my chances with the criminals.
Vermont’s statute, which imposes content- and speaker-basedburdens on protected expression, is subject to heightened judicialscrutiny.
A health insurer, a self-insured employer, an electronic transmission intermediary, a pharmacy, or other similar entity shall not sell, license, or exchange for value regulated records containing prescriber-identifiable information, nor permit the use of regulated records containing prescriber-identifiable information for marketing or promoting a prescription drug, unless the prescriber consents as provided in subsection (c) of this section. Pharmaceutical manufacturers and pharmaceutical marketers shall not use prescriber-identifiable information for marketing or promoting a prescription drug unless the prescriber consents as provided in subsection (c) of this section.
Vermont seeks to achieve those objectives through the indirect means of restraining certain speech bycertain speakers—i.e., by diminishing detailers’ ability to influence prescription decisions. But “the fear that people would make bad decisions if given truthful information” cannot justify content-basedburdens on speech.
Vermont may be displeased that detailers with prescriber-indentifying information are effective in promoting brand-name drugs, but the State may not burden protected expression in order to tilt public debate in a preferred direction.
Originally posted by DreamingsFree
reply to post by ownbestenemy
ownbestenemy, thank you for the detail. Well presented.
The problem I have with the ruling is that our grocery store purchases are not controlled by privacy laws. Our medical information, prescriptions in this case, is protected under HIPPA. I don't understand how big pharma got around HIPPA claiming "free speech." I see free speech and HIPPA as two unrelated laws. Pharmaceutical companies obviously don't need our personal medical information to sell a product. They've been doing just fine without it.
(c)(1) The department of health and the office of professional regulation, in consultation with the appropriate licensing boards, shall establish a prescriber data-sharing program to allow a prescriber to give consent for his or her identifying information to be used for the purposes described under subsection (d) of this section. The department and office shall solicit the prescriber's consent on licensing applications or renewal forms and shall provide a prescriber a method for revoking his or her consent. The department and office may establish rules for this program.
Originally posted by DreamingsFree
reply to post by ownbestenemy
ownbestenemy, thank you for the detail. Well presented.
The problem I have with the ruling is that our grocery store purchases are not controlled by privacy laws.
I see free speech and HIPPA as two unrelated laws.