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Using Toys to Promote “Happy Meals” Is Unfair, Deceptive & Illegal, Group Says, Citing State Laws
WASHINGTON—Tell it to the judge, Ronald: A nutrition watchdog group will sue McDonald’s if the fast-food chain continues to use toys to promote Happy Meals. According to the nonprofit Center for Science in the Public Interest, using toys to lure small children into McDonald’s is unfair and deceptive marketing and is illegal under various state consumer protection laws. CSPI today served McDonald’s a notice of its intent to sue, fulfilling a legal requirement of several states in which CSPI might bring the lawsuit.
On behalf of McDonald's franchisees and our 1.6 million employees around the world, I am writing to set the record straight regarding the misinformation that CSPI communicated about McDonald's in your June 22nd press release. I am referring to CSPI's threat to sue McDonald's within 30 days if we continue to include a toy as part of the positive and popular Happy Meal customer experience we provide.
We have a long history of working with responsible NGOs who are interested in serious dialogue and meaningful engagement; and we are open to constructive feedback. You say you want a dialogue with McDonald's, but your tactics and inflammatory rhetoric suggest otherwise. CSPI's twisted characterization of McDonald's as "the stranger in the playground handing out candy to children" is an insult to every one of our franchisees and employees around the world. When CSPI refers to America's children as "an unpaid drone army," you similarly denigrate parents and families, because they are fully capable of making their own decisions. You should apologize.
First, the public does not support your lawsuit. Internet sites, blogs and network surveys suggest that public opinion is running overwhelmingly against your premise. Our customer websites and phone lines at McDonald's are also busy, with more than nine out of ten customers disagreeing with your agenda. Parents, in particular, strongly believe they have the right and responsibility to decide what's best for their children, not CSPI. It really is that simple.
On this point, it seems that you purposefully skewed your evaluation of our Happy Meals by putting them in the context of a highly conservative 1,300 calorie per day requirement. I'm sure you know this category generally applies to the youngest and most sedentary children.
Furthermore, your over-the-top rhetoric flies in the face of our 55-year track record of caring for kids, a core McDonald's value. Ronald McDonald House Charities has donated more than $465 million to children's causes since its founding. Additionally, every night more than 6,400 families with critically ill children stay in the 300 Ronald McDonald Houses close to hospitals in 52 countries around the world. Also, customers recognize that their local McDonald's restaurants and the franchisees who proudly run them continue to be some of the strongest supporters of youth athletics and activities in the world. Ronald McDonald also serves as an ambassador for children's well-being, promoting messages around physical activity and living a balanced, active lifestyle.
2009 With CSPI's input, the U.S. House of Representatives passes the most sweeping reform of the food-safety system in 70 years. After 15 years of urging by CSPI, the FDA announces it will require processing of raw oysters to eliminate deadly Vibrio vulnificus bacteria. CSPI helps secure a further increase in food-safety funding for the FDA, bringing to $390 million the total increase over the last three years.
The FSEA gives the Food and Drug Administration tremendous power while making the agency less accountable for its actions. It fails to describe how the resources it provides are to be allocated. The industrial food system and food imports are badly in need of effective regulation, but the bill does nothing to prevent FDA from concentrating a disproportionate amount of its resources on local food producers.
Food security is achieved by becoming as self-sufficient as possible in food production. Lessening the regulatory burden on small farms and local artisanal producers will improve both food security and food safety. If the FSEA is implemented, many small producers will not have the economies of scale to be able to comply with its onerous requirements.
The Senate's food safety bill is in committee and is scheduled for mark-up today, WEDNESDAY, NOVEMBER 18. As currently written, the bill would impose sweeping regulations on all farms and food processors - everyone from your local CSA to the small bakers, jam makers, and cheesemakers at the local farmers market.
Small local farms and food processors are fundamentally different from huge, industrial food suppliers that ship food all over the country. Congress can and should address the problems with the industrial food supply without harming the local food systems that provide an alternative for concerned consumers!
It happened just in time, the salmonella egg outbreak and recall, that is. Remarkably so, in fact, to help boost the chances of Senate Bill 510's passing. The Food Safety Modernization Act, whose companion bill H.R. 2749 already passed in the House, was facing quite the uphill battle. But not any more; a vote is now highly likely with approval possible if not probable.
The Centers for Disease Control (CDC) has said there could be as many as 1,300 salmonella-related illnesses linked to the eggs. And that there could be 30 or more unreported cases for every reported case. So far there have actually been 1,953 illnesses reported from May 1 to July 31 of this year with the CDC admitting “some of these cases may not be related to this outbreak.” CNN has an interesting state-by-state listing of reported, suspected, and confirmed cases. It seems then, that labeling 1,953 food-borne illnesses in a three month period in a nation of over 300 million an “outbreak” is a bit of an over-reaction
Originally posted by Jean Paul Zodeaux
reply to post by madnessinmysoul
There is an adage that thieves always lock their doors. It comes as no surprise that the one accusing me of relying on ad hominems relies on them as well.
and that; "use of toys undercuts parental authority and exploits young children’s developmental immaturity—all this to induce children to prefer foods that may harm their health.
Originally posted by Jean Paul Zodeaux
reply to post by madnessinmysoul
You not only defend an organization who used a press release to call McDonald's "the stranger in the playground", and "creepy" and "predatory", you attack parents in general.
You generalize and declare that parents "don't have the time to cook for their children" and then sanctimoniously place yourself above those you condemn and declare that given what little time you have you still cook for your children. It is a gross misrepresentation of reality regarding the vast majority of parents.
You tell lies about McDonald's success, while continuing to brag about your own cooking.
The first lie you tell about McDonald's is that they have relied, or impliedly so, even perpetuated a notion that home cooked meals need to take time.
Of course, in reality, a decent home cooked meal does take time, but if parents choose to quickly cook a meal for their family, they are not under any illusion that it cannot be done.
The second lie is the most egregious, where you claim that McDonald's has perpetuated an illusion that it is better to patronize their restaurants than it is to stay at home and cook. McDonald's, in fact, has relied on advertising campaigns, that tell the exact opposite message, with slogans such as "you deserve a break today", they are relying on the fact, that for the most part, parents stay at home and cook for their families, and have relied on the fact that parents today usually both work, while also staying at home and cooking for their families.
1960 — All American Menu – A Hamburger, Fries and a Shake
1961 — Look for the Golden Arches
1962 — Go For the Goodness at McDonald’s
1965 — McDonald’s – Where Quality Starts Fresh Everyday
1966 — McDonald’s … The Closest Thing to Home
1967 — McDonald’s is Your Kind of Place
1971 — You Deserve a Break Today
1974 — McDonald’s Sure is Good to Have Around
1975 — We Do It All for You
1976 — You, You’re the One
1979 — Nobody Can Do It Like McDonald’s Can
1980 — Nobody Makes Your Day Like McDonald’s Can
1981 — You Deserve a Break Today (reintroduction)
1983 — McDonald’s and You
1984 — It’s a Good Time for the Great Taste of McDonald’s
1988 — Good Time. Great Taste
1991 — Food, Folks and Fun
1992 — What You Want is What You Get
1995 — Have You Had Your Break Today?
1997 — My McDonald’s / Did Somebody Say McDonald’s?
2000 — We Love To See You Smile
2003 — i’m lovin’ it
You presented your lies as if it was authoritative data, but it was just crap.