Disappearing bees threaten ice cream sellers

Disappearing bees threaten ice cream sellers

money.cnn.com

NEW YORK (CNNMoney.com) -- Haagen-Dazs is warning that a creature as small as a honeybee could become a big problem for the premium ice cream maker's business.

At issue is the disappearing bee colonies in the United States, a situation that continue to mystify scientists and frighten foodmakers.

That's because, according to Haagen-Dazs, one-third of the U.S. food supply - including a variety of fruits, vegetables and even nuts - depends on pollination from bees.

(visit the link for the full news article)

This is finally getting the attention of the corps now that it's hurting their bottom line.

money.cnn.com
(visit the link for the full news article)

When else would they care? As if ice cream is so important anyway.

She said Haagen-Dazs is also rushing to raise consumer awareness about the problem by launching a new flavor this spring called Vanilla Honey Bee.

"We'll use part of the sales from this flavor help the honeybees," she said.

Not at all surprising, trying to cash in on it. Well maybe it'll do some good but I doubt it. After all it's probably these corporations causing the decline, directly or indirectly.

I would have to say that fancy ice cream is pretty low on the list of things that the disappearing bee's are threatening. It is funny that it takes the threat of higher priced Haagen Das to get CNN to run a story on it.