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During a scheduled companywide meeting, Andrew Bosworth, Facebook’s vice president of augmented and virtual reality, told employees that the company is currently assessing whether or not it has the legal capacity to offer facial recognition on devices that are reportedly set to launch later this year. Nothing had been decided, he said, and he noted that current state laws may make it impossible for Facebook to offer people the ability to search for others based on pictures of their face.
Microsoft has teamed up with a number of tech and media companies to create a system of tracing content around the internet that could destroy online privacy and anonymity, radically transforming the nature of the web.
According to Microsoft’s press release, it has partnered with several other organizations to form the Coalition for Content Provenance and Authenticity (C2PA).
Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.
The press release states that it will develop these specifications for “common asset types and formats,” meaning videos, documents, audio, and images.
Whether it’s a meme, an audio remix, or a written article, the goal is to ensure that when content reaches the internet, it will come attached with a set of signals allowing its provenance — meaning authorship — can be detected.
Consider the companies that have signed on to this initiative. Leading the pack is Microsoft, which operates Word, Paint, Notepad, Edge, and the Office Suite. If you create a .doc or a .jpg, a Microsoft service is probably involved in some capacity.
Then there’s Adobe, the company behind Photoshop, Illustrator, Acrobat, and Premiere Pro, as well as several other market-leading applications for publishing photos, videos, and documents.
There’s also Truepic, a company that has developed technology to track the provenance of photos from the very moment they are captured on a smartphone.