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“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.
A number of Kellogg’s Facebook pages have erupted with complaints about the company withdrawing advertisements from Breitbart News, with many users tagging their complaints with the #DumpKelloggs boycott slogan which Breitbart debuted on Wednesday.
#DumpKelloggs was the most popular trending topic on Twitter in the United States at the time of this writing after Breitbart News organized a boycott against the company on Wednesday.
The international human rights organization Amnesty International is slamming Kellogg’s and other companies that it says are profiting from child labor and other exploitative practices.
originally posted by: IAMTAT
Actually, I'm grateful for this thread...I just went to #dumpkelloggs...and watched a now-viral youtube video of a worker in a Kelloggs factory urinating into Rice Krispies on the conveyor belt.
Needless to say...I'm not buying them again.