I'm currently reading a very interesting book,
"Influence" by Robert B. Cialdini.
It's about social psychology and how manipulative schemes can influence us and make us do things we otherwise wouldn't do. (Great book, by the way,
very informative and very entertaining.)
One of the chapters is about "social proof," meaning that people will look to others' reactions to see what kind of behavior is socially
appropriate. That's why canned laughter in TV shows works, even though everyone hates it. That's also why there are so many situations where people
collapse on the sidewalk and there are dozens of bystanders and no one helps ("As long as other people seem unconcerned, there's no real emergency,
so I don't need to do anything.") Studies found, for example, that a person who, say, has a heart attack, has a much better chance being helped if
there's only ONE bystander than if there's a whole group -- the single bystander will almost always help, whereas the group will look to each other
to "do something."
But let's get to the issue I want to talk about. According to statistics, whenever there's a highly publicized suicide in the news media,
mysteriously, the number of fatal plane and car crashes in the week after that news will shoot up.
... it has been shown that immediately following certain kinds of highly publicized suicide stories, the number of people who die in
commercial-airline crashes increases by 1,000 percent!
...
Fatal crashes increase dramatically only in those regions where the suicide has been highly publicized. Other places, existing under similar social
conditions, whose newspapers have not publicized the story, have shown no comparable jump in such fatalities.
...
Newspaper stories reporting on suicide victims who died alone produce in increase in the frequency of single-fatality wrecks only, whereas stories
reporting on suicide-plus-murder incidents produce an increase in multiple-fatality wrecks only.
Also, when the suicide story is about a young, white male, the following fatal car crashes involve mainly young, white males; when an older person has
committed suicide, the fatal crashes will involve older people.
Researchers of this strange phenomenon ascribe it to the "Werther Effect." More than 200 years ago, German poet Johann Wolfgang von Goethe wrote a
novel titled "The Sorrows of Young Werther." In the novel, the hero commits suicide -- and its publication sparked a wave of emulative suicides all
over Europe.
The researchers believe that when already depressed people read or hear about a suicide of someone who is similar to themselves, they feel (due to the
"social proof") that suicide is an acceptable way out and imitate that person. The author says that it's car crashes because people want to commit
suicide in secret -- in order to not cause their families grief, or to enable their loved ones to cash in on insurance policies.
I don't buy that explanation, though, I think this goes much deeper. I believe that depressed people who have a latent death wish read about such a
suicide, which then causes them (subconsciously) to be less alert on the road or to drive more sloppily or faster than they usually would. I don't
think this "fatal crash wave" is a conscious decision so much as a subconscious "giving up" and just not caring about their well-being anymore.
(By the way, the same goes for homicides: A highly publicized murder will raise homicide rates in that region; so will a heavyweight boxing
championship on TV. If the loser is a black man, black homicides go up; if the loser is a white guy, white homicides go up.)
So I was thinking that if this is all true -- and it has been thoroughly studied, so I assume it is -- the news media are singlehandedly responsible
for many deaths in our country. With their motto, "If it bleeds, it leads," and never reporting anything positive but always focusing on the most
horrible crimes, suicides, etc., they actually CAUSE these waves of fatalities following sensationalist news stories.
I guess the solution would be not to read those kinds of news stories AND to be extra careful on the road right after stories like that have been
widely published.