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WASHINGTON, June 22 (Reuters) - Brain scans may be able to predict what you will do better than you can yourself, and might offer a powerful tool for advertisers or health officials seeking to motivate consumers, researchers said on Tuesday.
They found a way to interpret "real time" brain images to show whether people who viewed messages about using sunscreen would actually use sunscreen during the following week.
Originally posted by Wayne60
No good can come of this. Yet another tool for the corporate interests to use to milk what little we have left in our wallets. Of course there are the government interests who would inevitably use this for the re-education of the masses...if they aren't already.
Originally posted by henriquefd
...and might offer a powerful tool for advertisers or health officials seeking to motivate consumers, researchers said on Tuesday.
Originally posted by henriquefd
They can predict behaviour, but this prediction is not by influencing the subjects, but by antecipating what they are gonna do. Of course, the next step IS to influence people and that could be what's missing in subliminal messages.
While the findings can be important for advertisers seeking to hone a motivational message, they can be equally important for public health experts trying to persuade people to make healthier choices, Falk said.