The dog poet and the 9/11 fish head flue

One of the highlights of my day(i know its sad) is George Ure and his urban survival website,under the highlighted paragraph new flue..he has written "i see the dog poet has discovered the 9/11 fish head flue pandemic.

Isn't the dog poet supposed to be one of the things we can to expect to come to the forefront towards the end of the year ,according to the web bots that is .Is this George helping things along for web bots hits or is this genuine....I Had not heard of anyone called the Dog poet until i read George and cliff mention it .